Personal photo of Massimo Zucchi


«Design means

first of all: to find

the answer to

every question»

Massimo Zucchi’s vision and belief is that

"nothing is fortuitous in the design of an object and of the place where the object

is to be displayed, sold and purchased.

All details shall reflect and respect the brand’s heritage, positioning and image,

in a perfect balance between functional, aesthetic and technological aspects, between marketing, production and consumer needs".

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